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Connect API release notes

September 2nd, 2025

We offer a modern API using the GraphQL query language. It lets you seamlessly integrate with other services to keep contacts, products, reference sets in sync across your marketing stack. Check out what new options the Connect API has to offer.

September 2025 release

Available on September 2, 2025

Product catalog

In this release we've introduced a new dataset to the Connect API - product catalog. The addition lets marketing teams segment audiences based on product interactions and dynamically insert product-specific content into messages.

Each Connect subscription supports one product catalog. Our provisioning team configures the catalog with predefined attributes based on a company's business needs. The flexible structure of the product catalog easily adapts to various industries and product types.

Audience attributes: Contact key

Audiences without the Contact key attribute

If your audience was initially configured without the Contact key attribute, you can add it now and start assigning unique IDs to contacts. Here are some reasons in their favor:

  • Reduce duplicate entries for contacts.
  • Uniquely identify contacts across all channels.
  • Map contacts to clients from your order tracking system (or another solution within your marketing stack).

Audiences with the Contact key attribute

If your organization is already using contact keys to identify contacts, the following changes apply:

  • You can reference contacts using addressable attributes (emails and phone numbers) in addition to contact keys. See Update contacts and Delete contacts.
  • If the Contact key attribute was assigned to a category other than Contact information, you will find it moved to Contact information. It is the default category for this attribute now.

New setting for signal import

We added a new flag (test) that lets you check how signal import works without interfering with marketing campaigns. For instructions, see Enable real-time import of behavior signals for contacts.