In August 2025 we introduced a new dataset to the Connect API - product catalog. This new addition lets marketing teams segment audiences based on product interactions and dynamically insert product-specific content into messages.
Each Connect subscription supports one product catalog. Our provisioning team configures the catalog with predefined attributes based on a company's business needs. Product ID is the key attribute in the dataset. It serves as the unique identifier and lookup key for each product. You can add any number of custom attributes as needed. The flexible structure of the product catalog easily adapts to various industries and product types.
Tip
To learn about the product catalog, see Product catalog overview in our help center.