Understanding consent statuses:
OPT_OUT- sets automatically if a contact marks an email message as spam, clicks the Unsubscribe link or sends in a stop keyword.OPT_IN- a contact has provided consent.OPT_IN_UNVERIFIED- applies to double opt-ins pending verification.
Note
If at least one consent group within a channel is set to
OPT_INfor a contact, the whole channel acquires theOPT_INstatus for that contact.
