Audience sharing

When users share an audience, sends a collection of IDs and associated data that is defined as a segment in a source database and moves the data to a segment that is defined in a destination database. No point-to-point software integration is required.

To share audience data, a registered endpoint can call APIs that are hosted by or implement specific APIs that can call. The APIs enable to describe the audience data that you can produce, run jobs to export or import the data, and report on the status and success of each audience data exchange.

  1. An endpoint provider registers with as an audience source. The endpoint declares a contact URL and the personal identifiers and descriptive metadata it can provide.
  2. calls the source endpoint to gather audience metadata. displays summary descriptions of the audience and its contents in the interface.
  3. In , users select a source audience and destination endpoint. Users also map identifiers and attributes in the source audience to corresponding data in the destination endpoint. users can share the audience immediately, schedule sharing for a later time, or schedule sharing on a recurring basis.
  4. calls the source endpoint to get the audience data. The source endpoint uploads the audience over HTTP.
  5. can download the audience data to the registered URL for the destination endpoint over HTTP. The destination endpoint can use the Toolkit to pull the audience data from .

Request audience data

provides a graphical interface for users to search for appropriate audiences, review audience descriptions, and specify how and when to share audience data.

gets the details about the audience by making an API call to the URL that was specified when the endpoint was registered.

In , users specify how to share audiences as follows.

  1. Select an audience. Users search for and select an audience that provides identifiers and attributes that are best suited to achieving a business objective.
  2. Select a destination. Users select a destination endpoint. Each user can see only the endpoints that are registered with on behalf of their user account.
  3. Map identities and attributes. Users map identities and attributes that are present in the source audience to corresponding data that is used in the destination endpoint.
  4. Share the audience. Users can share the audience immediately, schedule sharing for later, or schedule sharing on a recurring basis. Users can also indicate how modifies the destination audience. can add records to a new or existing database, replace records in an existing database, or remove specific records from the destination database.

Connect audience endpoints with Exchange

endpoints connect with through RESTful APIs. Endpoints call or implement APIs depending on how the endpoint provides or consumes audience data.

refers to the exchange of audience data between endpoints through as data syndication. As an endpoint provider, you can use the Integration Manager to declare a syndication type when you define the application on which your endpoint is based. After completing the process to be an approved endpoint, you can exchange audience data through by implementing APIs that can call, or by calling various APIs that are hosted by .

All API requests to require that the request header include an authorization bearer that is a customer-supplied authentication key. Providing the authentication key verifies the connection between a specific user account and a user account in the endpoint application. As part of its Click to Connect endpoint registration, supports two ways for users to provide their authentication credentials.

Audience data is shared through by a source and a destination endpoint as a list of comma-separated values (CSV). requires that, as an audience producer or consumer endpoint, you indicate whether the data exchange occurs as a push to or the endpoint, or as a pull from or the endpoint.

The distinction between audience sharing as PUSH or PULL depends on how the audience data moves between an endpoint and . How the data flows between and source and destination endpoints also determines where the audience sharing APIs are hosted.

  • PULL-type audience producer. calls APIs that are hosted and implemented by
    the source endpoint. When the source endpoint indicates that data is available, pulls audience data from the source endpoint.
  • PUSH-type audience producer. The source endpoint calls APIs that are hosted by . When the source endpoint determines that it can make audience data available, the source
    endpoint pushes data to .
  • PULL-type audience consumer. The destination endpoint calls APIs that are hosted by . When the destination endpoint is ready to accept audience data, it pulls data from .
  • PUSH-type audience consumer. calls APIs that are hosted and implemented by the destination endpoint. pushes audience data to the endpoint when the data is shared by an audience source.

As an endpoint provider, you must declare an endpoint type as part of the endpoint provisioning
and review process when you use the Integration Manager to define the application on which to base your endpoint.

Updated 10 months ago

Audience sharing

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