Personalization Library is one of the core components of Personalization. The library identifies the relevant content or recommendations to display on the website.
The library matches personalization rules and visitor behavior data to identify the content. The library receives the visitor behavior data and channel events data from Exchange. It then matches this data with the personalization rules created by the marketer. Based on this comparison, the library suggests results for personalized content. The suggested results are further processed as per the content type. They are then passed over to the channel's content rendering mechanism to be displayed on the zone.
Caching is a mechanism used by web browsers to store web page resources locally. Caching improves performance and minimizes bandwidth consumption.
The PZN library uses caching to store visitor behavior and events data. The data is stored in the local browser memory as local storage. The information is then used to generate relevant personalization and product recommendations.
When a visitor visits the channel for the first time, the PZN Library is loaded. Data is stored in the LocalStorage variables
caricatureData for one hour. After one hour, data in these variables is auto refreshed. The latest data is fetched and stored in these variables and used by PZN Library for the next hour. If you use shared audiences, the visitor ID from the library and the X1ID from Exchange are matched during the one-hour interval.
When you publish a new rule in PZN, the personalized content is generated based on that rule. This content is displayed on the channel one hour after the visitor initially loads the page.
The PZN library is updated periodically to deliver new capabilities. This table provides the currently- supported Personalization library versions and the corresponding features.
See detailed list of all the previous Library versions.
Test the new library version for your channel in a non-production environment. You can validate the library before you apply it to your production website.
2.3 (Latest version)
Exchange capture changes.
Upgrading to this Library version requires changes to zone configuration.
You can choose to deploy the stable version, latest version, or any specific version. The following table provides a quick comparison between these versions.
The stable version has been tested and validated over a period, usually a month, by the customers. This validation ensures most of the frequently encountered issues are addressed. It provides a reliable experience across all the supported features. When you specify the Stable version, you're auto upgraded when the underlying version changes. For example, currently, the Stable version points to v1.5.0; a few months later, it may point to v2.0.0. When there are changes to the stable version, you do not need to deploy the new stable version. You should only make necessary changes to the zone configuration code if any.
The latest version is the most recent library version with all the latest features and bug fixes. Over few months, this version becomes the Stable version.
Currently, version 2.3.0 is the latest.
You can install any of the currently supported library versions. Specify the version number and omit the Stable/Latest attribute when you install. Here are a couple of scenarios when you may want to install a specific version.
You can install any of the currently supported versions (1.5.0, 1.5.1, 2.0.0, 2.1.0, or 2.2.0) as a specific version.
|Usage||Recommended for first installation||Upgrade to this version if already on Stable version and want latest features||Upgrade to this version if already on Stable and want patch fixes|
|Pros||Validated and tested for common issues and necessary featuresAuto-upgrade when the underlying version changes||The most recent release, hence has all the latest features and bug fixes||More control on the version being used|
|Cons||Usually not the most recent release, hence may not have latest features and bug fixes||Yet to undergo the incubation period for extensive validation||No auto-upgrades, hence more resource-intensive each upgrade would need to be done manually|
|Frequency||Slower rollout||Relatively frequent rollout||Frequent rollout|
|Current version||1.5.0||2.3.0||1.5.0, 1.5.1, 2.0.0, 2.1.0, 2.2.0|
Updated 9 months ago