A Product Purchase represents conversion into a product, itinerary, account, or similar offering for purchase. Typically, this is in the form of an order, a booking, or an application.

Retail: Typically a product purchase
Travel: Typically the booking of an itinerary, room, etc.
Banking: Typically the application for a specific account
Insurance: Typically the application for a specific policy

Availability

The product purchase signal is included into all Connect subscriptions (Pro, Premium and Ultimate).

Configuration

The Connect library provides a method, TLT.logSignal() with which to send the signal to the Acoustic Connect endpoint, as a JSON object.

Required fields

Field	Values	Definition
`category`	String. Valid value - `Behavior`.	The category of the signal. Do not edit.
`currency`	String. Valid values - ISO 4217 currency codes.	The currency in which the price of the product is being represented
`effect`	String. Valid values: - `negative` - `positive`	Describes the effect of the signal on engagement. It is intended to be used for engagement index scoring. We suggest sending `positive` for all product purchase signals.
`name`	String, up to 256 characters	Assign a name to the signal to differentiate it from other signals.
`signalType`	String. Valid value - `productPurchase`.	The type of signal to enable. Do not edit.
`productId`	String	The identifier of the product. It may coincide with the SKU.
`productName`	String	The name of the product
`unitPrice`	Number	The unit price of the product

Optional fields

Field	Values	Definition
`quantity`	Integer	The quantity of the product purchased
`discount`	Number	Discount from the original price. If the exact amount is not provided, you could calculate the difference between the original and the current price.
`orderId`	String	The ID assigned to the order
`productCategory`	String	The category that the product falls in based on the product catalog
`productDescription`	String	The description of the product
`productImageUrl`	String	The URL of the product image
`productUrl`	String	The URL of the product page
`promotionId`	String	For the use case of on-site marketing like hero images and other calls-to-action, those calls-to-action would have a promotion ID that would "stick" to the behaviors after it.
`signalCustomAttributes`	Array of objects	Allows for custom attributes that are not predefined by the product
`virtualCategory`	String	The category is based on how the visitor got to the page, for example from "New arrivals" or "Sale".

Example

{
  "signalType": "productPurchase",
  "name": "productPurchase from product page",
  "category": "Behavior",
  "productId": "10",
  "productName": "Today is a good day Framed poster-Dimension 40x60cm",
  "quantity": 1,
  "effect": "positive"
}