Rich media interaction represents an interaction with video or audio where a user launches, pauses, continues, completes, stops, enlarges, etc. The rich media signal is useful for retailers who have a lot of video reviews.

Availability

The rich media interaction signal is supported by Premium and Ultimate subscriptions.

Configuration

Required fields

Field	Values	Definition
`category`	String. Valid value - `Behavior`.	The category of the signal. For behavioral signals the category should always be “Behavior”.
`effect`	String. Valid values: - `negative` - `positive`	Describes the effect of the signal on engagement. It is intended to be used for engagement index scoring.
`name`	String	The name assigned to the signal. Can contain specific information about the signal that differentiates it from other signals.
`signalType`	String. For rich media interaction signals, use `richMediaInteraction`.	The type of signal being sent. Must be from the set of supported signals.
`mediaId`	String	The identifier of the media

Optional fields

Field	Values	Definition
`interactionType`	String. Valid values: - `load` - `launch` - `pause` - `continue` - `complete` - `stop` - `enlarge`	The type of interaction with the media
`mediaCategory`	String	The category that the media falls into, for example, video
`mediaName`	String	The name of the media
`signalCustomAttributes`	Array of objects	Allows for custom attributes that are not predefined by the product
`url`	String	The URL of the media

Example

{
  "signalType": "richMediaInteraction",
  "name": "richMediaInteraction from product page",
  "category": "Behavior",
  "mediaId": "blob:https://www.nike.com/52abbeb9-e9f1-45fb-abbc-e51578224825",
  "url": "https://www.nike.com/mx/",
  "mediaCategory": "home page",
  "mediaName": "video",
  "interactionType": "click",
  "effect": "positive"
}