Behavior signals are events that are typically important to any business, regardless of the industry. The Connect library can generate them while visitors are interacting with your website.

The Connect Web library exposes a new method called logSignal() that receives a JSON payload.

Types of behavioral signals

Here is the list of core signals. They are supported by all Connect subscriptions:

• Identification signals
• Order signals
• Add-to-cart signals
• Product purchase signals

Premium and Ultimate license holders can enable additional signals:

• Page view signals
• On-site search signals
• Error signals
• Product view signals
• Product configuration signals
• Rich media interaction signals

Each of these contain specific data that represents the user action in the form of collected metadata that will be used as the payload.

Testing signal configuration

If a signal is configured correctly, you will find new data flowing to Connect. For example, the signal will become available for Segmentation or the audience will be enriched with new contacts.

Additionally, Ultimate subscription holders have access to the JSON payload generated by the signal. It is convenient for quick verification.

1. Click around on your website to trigger the signals you have activated.
2. In your Connect account, navigate to Insights > Sessions > Session search.
3. Find your test session and select the checkmark next to it.
4. Click Inspect signals.

5. Find a JSON object of the following format.

{
  "signalType": "identification",
  "name": "identification from product page",
  "category": "Behavior",
  "identifierName": "email",
  "identifierValue": "[email protected]",
  "identificationFromLogin": true,
  "effect": "positive"
}