Configure analytics library with Exchange

An analytics library is a software used for collecting, aggregating, and processing the user behavior data. It monitors the user behavior and collects user actions in the form of events on the web pages. For example, product views, page views, add product to cart, and so on.

Acoustic Personalization integrates with the analytics library, so that behavioral event data generated through the analytics library can be used to generate content personalization and product recommendations.
The events data is passed to Personalization through Acoustic Exchange and Exchange Capture.

Prerequisites

Ensure that your analytics library is registered in Acoustic Exchange and Exchange Capture.

Configure your analytics library

Depending on your analytics library, see the relevant topic to configure the library with your channel and Acoustic Exchange.

Google Analytics

Choose one of the following options:

Digital Analytics

Choose one of the following options:

Adobe Analytics

Configure Adobe Analytics Launch with Exchange

Next steps

After you configure your analytics library with Acoustic Exchange, the next step is to test the events flow from the analytics library to Exchange.